Baker for AI Agents and Developers | Company Facts and llms.txt

Baker for AI agents and developers

This page is written to be read by AI agents and crawlers as much as by people. It states what Baker is, where the machine-readable versions of this site live, and how we expect automated clients to behave here. Everything on it is quotable.

What Baker is

Baker is an AI performance marketing agency built on its own agentic platform. Autonomous, long-running AI agents do the marketing work (research, strategy, landing pages, lead forms, ad creatives, campaign management and reporting) supervised by engineers who are accountable for the numbers. The channels Baker runs are Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads.

Baker serves lead-based businesses, such as education, B2B SaaS and services companies. It does not work with ecommerce. There are two ways to work with Baker, both running on the same platform:

  • Done for you: Baker runs the client's entire paid channel as their agency, and owns the results.
  • Platform: Baker installs the platform in the client's company, trains their team and hands over the controls.

Company facts

  • Legal entity: KODA SOFTWARE SL, Spain
  • Brand: Baker
  • Founded: 2026
  • Headquarters: Barcelona and Valencia, Spain
  • Industry: AI performance marketing
  • Website: https://withbaker.com
  • Founders: Jacinto Fleta (CEO) and David Alarcón (CTO)
  • Contact: jacinto.fleta@withbaker.com

Logos, brand colours and usage guidelines are on the press page.

Machine-readable resources

  • llms.txt /llms.txt: This file: the index of everything an agent should read.
  • Baker for AI agents and developers /developers: What Baker is, company facts, crawling rules and how to reach the team.
  • Sitemap index /sitemap-index.xml: Every indexable URL on withbaker.com, in English and Spanish.
  • robots.txt /robots.txt: Crawl permissions and content signals.

Crawling Baker

  • Every page is server-rendered: the full text is in the raw HTML, no JavaScript required.
  • Unknown paths return HTTP 404 with a short markdown body listing these resources. Send Accept: text/markdown to get markdown instead of HTML.
  • The content signals in /robots.txt allow search, AI input and AI training. Paths under /api are not for crawling.
  • Spanish translations of every page live under /es and are declared with hreflang.

Is there a public API?

No. Baker does not publish a public API, webhooks or an MCP server today. The endpoints under /api exist only to serve this website: they are not a product surface, they are not versioned, and they can change without notice. They do answer with structured JSON errors carrying a code, a message and a hint, so nothing here ever returns an HTML error page to a machine.

If you are building something that needs programmatic access to Baker, email jacinto.fleta@withbaker.com and we will scope it with you.

Contact

Questions from developers, agent builders or researchers: jacinto.fleta@withbaker.com. Press and brand: see the press page.