Privacy Policy

1. Information We Collect

We collect information that you provide directly to us, as well as information generated through your use of our Services. This includes:

• Account information: name, email address, company name, role, phone number, and billing details when you create an account or submit an inquiry
• Business data: ad account data, campaign performance metrics, and marketing assets that you connect to or create through our platform
• Usage data: information about how you interact with our Services, including features used, pages visited, and actions taken
• Device information: browser type, operating system, IP address, and device identifiers

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Services
• Manage your ad campaigns and generate marketing assets
• Process transactions and send related information
• Respond to your inquiries and provide customer support
• Send you updates, marketing communications, and promotional materials (with your consent)
• Monitor and analyze usage trends to improve user experience
• Detect, prevent, and address fraud, abuse, or technical issues

3. Data Sharing & Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service providers: with trusted third-party vendors who assist us in operating our Services (e.g., hosting, analytics, payment processing)
• Ad platforms: with advertising platforms (Meta, Google, TikTok, LinkedIn) as necessary to manage your campaigns
• Legal requirements: when required by law, regulation, or legal process
• Business transfers: in connection with a merger, acquisition, or sale of assets

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Services. We may also retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

Campaign data and performance metrics are retained for the duration of your subscription and for a reasonable period afterward to allow for reporting and account reactivation.

5. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: request a copy of the personal data we hold about you
• Rectification: request correction of inaccurate or incomplete data
• Erasure: request deletion of your personal data
• Portability: request transfer of your data to another service
• Objection: object to processing of your data for certain purposes
• Restriction: request restriction of processing in certain circumstances

To exercise any of these rights, please contact us at jacinto.fleta@withbaker.com.

6. Cookies & Tracking

We use cookies and similar tracking technologies to collect information about your browsing activity. These include:

• Essential cookies: required for the operation of our Services
• Preference cookies: used to remember your settings and preferences (e.g., language selection)
• Analytics cookies: used to understand how visitors interact with our website

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our Services.

7. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws, including the use of Standard Contractual Clauses approved by the European Commission where required.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

10. Contact

If you have any questions about this Privacy Policy or our data practices, please contact us at jacinto.fleta@withbaker.com.