A performance marketing team, in one agent
You don’t have to know what to ask. Baker watches your ads, your site and your market, and does the work on its own. You just approve it.
Live · Baker manages
$880,000
a month in ad budgets, for companies like Factorial, Barkibu and Supersonik.
Expert in
- Meta
- OpenAI
- X
- TikTok
TikTok Baker doesn’t wait to be asked. It watches, notices and gets to work.
It keeps an eye on your ads, your site and your market. When something happens, it already knows what to do.
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Every Monday
Sends you the weekly report
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An ad gets tired
Makes three new ones
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A product sells out
Pauses its ads
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A competitor launches ads
Drafts your answer
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A 5-star review comes in
Turns it into an ad
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An A/B test has a winner
Starts the next test
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A deal closes
Sends the sale to your ads
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Tracking breaks
Finds it and fixes it
Baker does the work. You approve it.
All 6 live. That was your whole review.
A new ad on your reviews
Waiting for your approvalLive on Meta
6 of 6 waiting for you
free pet insurance $96
vet open now near me $88
dog food deals $71
adopt a puppy $64
pet insurance jobs $52
how to train a puppy $39
6 negative keywords
Waiting for your approvalLive on Google Ads
5 of 6 waiting for you
A landing page for cat owners in France
Waiting for your approvalLive on the web
4 of 6 waiting for you
Interests · Dog owners $45/dayPaused
Lookalike · Policyholders $40/day$120/day
Budget to the ad set that sells
Waiting for your approvalLive on Meta
3 of 6 waiting for you
A new ad for France
Waiting for your approvalLive on Meta
2 of 6 waiting for you
Maximize clicks
↓Target cost per policy $35
Enough policies sold now to bid on them
Bid on policies, not clicks
Waiting for your approvalLive on Google Ads
1 of 6 waiting for you
Everything a performance team does. In one agent.
These are some of the things Baker does every day, for every account.
Point at or tap any of them to see an example of how Baker does it.
Create 6
- Static ads in every formatBrisa Example
One coffee ad in every format, with the welcome offer
- Video adsReformas Lumen Example
A video that shows the finished kitchen before the work starts
- UGC with AI avatarsAcademia Voltia Example
An AI-made electrician explains the licence from his van
- AI product imagesBrisa Example
A phone snap of the bag, turned into a product shot
Before 
After - Landing pagesOrdena Example
A landing for Shopify stores, built around its support agent
- Forms that qualify leadsEnvío Ágil Example
A four-question check that scores each store
- 1 How many orders do you ship a month?
- 2 How do you handle logistics today? Own warehouse, 3PL or mixed
- 3 Which ecommerce platform do you use?
- 4 What is your biggest challenge right now?
Run campaigns 6
- Launch and edit campaignsArrocería Marea Example
Launched two Google campaigns to win new customers in its area
Search campaign with 6 ad groups
Performance Max with 2 asset groups
50+ keywords and a negative list
Existing customers excluded from both
- Budgets and bidsReformas Lumen Example
Moved Meta budget to the cities bringing sign-ups 5x cheaper
Paused a carousel with no sign-ups in 14 days
Most expensive city
−40%
Cheapest city
+15%
Best carousels
+50%
- Negative keywordsPatitas Seguro Example
Kept vet clinic and pet shop searches off its ads
Added “vet” as a negative
Added “clinic” as a negative
Added “shop” as a negative
Paused almost 60 keywords with no sales
- Audiences and lookalikesReformas Lumen Example
Built a lookalike to grow in one city before adding budget
Lookalike of its best leads
Almost twice the reach of the old one
Ad set moved onto it
- Pause ads when stock runs out
- ABM on LinkedInOrdena Example
Took its LinkedIn ads to a list of hundreds of target companies
About 500 ideal-customer companies
Retargeted open and lost deals
Left out clients, rivals and agencies
5 ad sets: posts, forms, web and pipeline
Measure 6
- A/B tests with a verdictFitNorte Example
A video at the top of the page: more than twice as many open the form
Version A: open the form 15%
Version B, with video: open the form 35%
Sales the same in both versions
Learning: the doubt is the decision to buy
- Your funnel, visit to saleCroqueta & Co Example
Its funnel in people: 3 in 4 leave before starting the quiz
Visits a landing 100%
Starts the quiz 25%
Leaves their details 7%
First order 1%
- Sales sent back to the adsCampus Arce Example
Its CRM stages go back to Meta and Google Ads as conversions
New deal, interview and enrolment
Sent to Meta and Google Ads every day
Hundreds of sends a month, none failed
- Pixels, GA4 and Tag ManagerReformas Lumen Example
Tracked every step of the quote form in Tag Manager and GA4
13 tags and 13 triggers in Tag Manager
17 variables: step, field, error, city
17 custom dimensions in GA4
Lead set as a GA4 key event
- Where each form loses peopleEnvío Ágil Example
The first question lost 4 in 5 people
Opens the form 100%
Answers the first question 20%
Sends the form 2%
- Spend only where organic can’t reachOrdena Example
Moved brand budget to new searches: it already ranked first on Google
Organic: top positions for its brand
No one bidding on its brand
Budget moved to competitor searches
Watch and report 6
- Competitors’ ads, trackedTrazo Analytics Example
Your competitors closed 32 LinkedIn tests this week. One offers a gift for booking a demo and we had nothing like it, so I made you a “first month free” ad.
Every Monday, 9:00
Baker
- Competitor 1: prevention and client results
- Competitor 2: the process step by step, with figures
- Competitor 3: a gift for booking the demo
- Missing in ours: client stories and a demo offer
- Alerts when something breaksLumo AI Example
7 Google ads send people to a page that is no longer live. Point them to a live page, or publish it again.
An ad leads to a dead page
Baker
- Ads affected: 7
- Landing page: down
- Status: resolved
- Recurring agents on a scheduleRuta Empleo Example
Your weekly negative keywords are ready: 80 new ones across 7 campaigns, all validated by Google. Nothing goes live until you publish.
Every Monday, 8:00
Baker
- Out: food delivery searches
- Out: jobs it doesn't offer
- Kept on purpose: the brands that convert
- Weekly reportsCampus Arce Example
Meta vs CRM this week: the leads match one by one and Meta already brought enrolments this month. Nothing changed in the account.
Every Friday, 10:00
Baker
- One campaign: over half its leads qualified
- Another: cost per lead +40%, watching it
- The month will close under its spend cap
- Account auditsArrocería Marea Example
Audit done. What fails most isn't the campaigns, it's measurement: there is no reliable ROAS today. I've staged 26 Google fixes for you to review.
On request
Baker
- Meta counts each order about 3 times
- Several campaigns reach people outside the delivery area
- Ads promise free delivery that isn't always free
- Market and keyword researchTrazo Analytics Example
Keyword research for the new product is in. The big competitors don't buy search ads in southern Europe, and the volume is in France and Germany.
On request
Baker
- Big competitors: no search ads in ES, IT or FR
- France and Germany: 2 to 8x the searches
- Watch out: one keyword is also a song
One platform. Every tool.
Ads on brand, in every format.
Canva 
Higgsfield 
HeyGen 
Arcads 
Foreplay 
AdSpy 
The same Claude. With everything it needs to sell.
Aa
★★★★★
Knows your brand
All your knowledge, in one place
Your whole team uses it
791,326
ads analysed
Knows what works for your competitors
Makes ads and videos
Claude
The same brain
Landings that load instantly
Runs your ad accounts
Measures real sales
Watches your accounts 24/7
Nothing goes live without your yes
Teams that run on Baker.
“Baker has let us raise the level of our landing pages 10x, faster than ever.”
6.3 → 9.4
Quality score on Meta Ads
“After collaborating with Baker, we went from a quality score of 6.3 on Meta Ads to 9.4, which directly impacted our CPM. Their approach to automatic testing nailed it.”
Elena Sánchez Artic Media 2-4 weeks
for a new landing, before Baker
“We had to wait 2-4 weeks for another team to give us a new landing. Now that has changed!”
Laura Pérez Magnific 
Why we built Baker
Hey, we’re David and Jacin, founders of Baker.
We used to be engineers on Factorial’s marketing team, and we learned that performance marketing is trial and error. Nobody knows which ad will win until it runs.
The team that tests more finds its winners first.
But every test takes someone’s time: an idea, a new ad, a page, a campaign to set up. So most teams test a few ads a month and keep the rest in a backlog.
Baker doesn’t wait to be asked. It keeps testing, spots the winners sooner and puts the budget behind them:
- Many more tests, new ads and pages every week, not every quarter.
- Winners found sooner, measured on real sales, not clicks.
- Scaled while they work, with your yes on every change.
David and Jacin
Run your performance marketing with Baker.
Tell us about your company and book a demo with our team: we’ll show you what Baker would do first for you.
