The ads that work in your industry.

Gymshark kept this one out of 30 versions

A clean studio shot of the product on a model, and the sale in the headline. Gymshark cut 18 versions of the idea within two weeks; this one has run for 265 days. Before you shoot a lifestyle scene, test the product alone.

adidas: one boot, nothing else, 404 days

An isolated packshot of the Copa Mundial. adidas ran 101 versions of the idea, and this plain one has been running for more than a year.

Notion's hand-drawn AI team, 386 days running

A sketch puts you at the centre of four AI assistants, with free months and no credit card in the headline. Notion tested 178 versions of the idea; this one is still running.

HubSpot's free Excel guide: 882 days

Not the product, the lead magnet: a plain card for a free guide. It has been running for almost two and a half years.

Coursera kept this one out of 28 versions

A professional portrait and the Microsoft certificate up front: proof before the pitch. Coursera cut 8 versions early; this one has run for 460 days.

Noom: one real member, 586 days

A real member celebrating 70 lbs lost, at home. No studio and no model, and it keeps running.

Civitatis has run this Amsterdam ad for 1,341 days

A postcard view of the canals and the tour's name. Nothing more, for more than three years.

Click&Boat: turquoise water, 1,183 days

An aerial shot of boats on clear water sells the holiday, not the boat.

Gymshark: a mirror selfie, 169 days

Shot like a customer's post, not a campaign: a living room mirror and the leggings. It still runs.

monday.com tested 97 versions of this idea

A busy workspace against the chaos it replaces. This version has been running for 639 days.