Track ads to real sales: CRM and offline conversions | Baker

Real sales, not clicks.

Baker connects your CRM or your store to your ads, follows each person from the first click to the sale, and sends every sale back to Google Ads and Meta with its value. Your campaigns learn from what sells, not from form fills.

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  • Your whole funnel

    Every step from the first visit to the lead, the deal and the sale, in one place, with where people drop.

  • Sales back to the ads

    When a deal closes in HubSpot or an order comes in, Baker sends it to Google Ads and Meta with its value.

  • An engineer connects it

    One of our engineers wires Baker from your ad platforms to your CRM or Shopify, and checks it works before anything launches.

  • Budget on real revenue

    Because Baker sees which ads bring customers, it moves budget to them, not to the cheapest leads.

Your engineer

An engineer at your side, from the ad to the sale

Tracking is where most accounts break, so we never leave it to a form. One of our engineers connects Baker from your ad platforms to the end of your funnel, your CRM or your store, and stays as your person at Baker.

Pedro MarinFernando CastroManuel OlleroRafa Carbayeda

Connects and checks every step

“Not done until we have seen it work with our own eyes.”

Connected end to end

Whether you sell through a sales team or an online store, the same engineer wires every step, so each sale finds its way back to the ad that brought it.

Lead generation

For businesses that sell through leads and a sales team

  1. Ad platforms Google, Meta, LinkedIn 1
  2. Landing and form Tag Manager and Analytics 2
  3. Your CRM HubSpot, Salesforce, Pipedrive 3
  4. Deal won Sent back with its value 4

Ecommerce

For online stores

  1. Ad platforms Google, Meta, LinkedIn 1
  2. Your store Tag Manager and Analytics 2
  3. Shopify Every order and its value 3
  4. Purchase Sent back to the ads 4

Your first week, with your engineer

Every company starts the same way: one engineer implements Baker so it understands your business before it touches a campaign.

  1. 1

    Connect

    One setup link. You connect your ad accounts, analytics, Tag Manager, your domain and your CRM or store, without tutorials.

  2. 2

    Audit

    Your engineer audits the ad accounts and the CRM: how leads arrive, where forms send them, who handles them and whether conversions come back.

  3. 3

    Wire

    Tag Manager and Analytics set up, conversions that mean something, and your CRM or Shopify sending each sale back to Google and Meta.

  4. 4

    Check

    A real lead or order travels from the click to the sale and back to the ads. Nothing is called done until it does.

  5. 5

    Stay

    Your engineer stays as your person at Baker: they answer your questions, suggest what to do next and fix what breaks.

What your engineer checks before anything launches

  • Tag Manager fires the events it should, on every page and form
  • Google Analytics counts the key events that matter to you
  • Each platform optimizes for an action that makes sense
  • Your CRM sends offline conversions to Google and Meta
  • Shopify orders reach the ads with their value
  • Every visit carries the right UTM parameters

Questions

Which CRMs and stores does Baker connect to?
HubSpot and Shopify connect directly. With Salesforce, Pipedrive or any other CRM, your engineer wires it in during your first week. Baker then reads the deals and orders and matches them to the ads that brought them.
What are offline conversions?
Sales that happen after the click, outside the ad platform, such as a deal closed weeks later. Baker sends them back to Google Ads and Meta so the bidding learns from them.
Do I need to set up tracking myself?
No. In your first week one of our engineers connects your ad platforms, Tag Manager, Analytics and your CRM or Shopify, checks that a real sale makes it back to the ads, and stays as your person at Baker.
Why optimize for sales instead of leads?
Because the cheapest leads are often the ones that never buy. When the platforms learn from sales, they look for more people like your customers.

Everything else Baker does

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