What Baker does in ChatGPT Ads every day
ChatGPT Ads are the ads OpenAI shows inside ChatGPT conversations: a short card with a title, a line of text, an image and a link. Baker reads your ChatGPT Ads account directly, compares it with the leads and sales your pages bring, and prepares the changes worth making. Typical work in a week:
- Set up campaigns. A campaign with its objective (reach, clicks or conversions), a daily or lifetime budget, dates, the countries and places to include or leave out, and the platforms to show on, from the ChatGPT app to the web.
- Write the context hints. Ad groups in ChatGPT Ads are guided by plain-language descriptions of when the ad would be useful, rather than keywords. Baker writes them the way your buyers actually ask, in the language of each country: Spanish for Spain, Portuguese for Portugal.
- Write the ads. Short titles and text with the offer in the first words, so nothing important gets cut, with an image and a link to the right page. A card shows no price field, so Baker puts the price in the text when it matters.
- Set bids and budgets. Fixed bids or automatic bidding for clicks or conversions, and budget moved to the campaigns that bring results. Baker treats a new bid as a starting point and checks delivery a few days later.
- Build audiences. Lists of your own customers to leave out of a campaign, or to show it only to them where ChatGPT Ads allows it.
- Find what blocks delivery. A brand review still pending, a missing brand icon, a spent budget or a rejected ad. Baker checks each level and tells you which one is holding the rest.
- Report. Spend, clicks, cost per click, conversions and cost per lead by campaign, country and device, and what changed in the account before results moved.
Nothing goes live until you publish
Baker does the work, and a person on your team approves it. Every campaign, ad group, ad, audience and conversion waits in a review with the reason Baker made it, before and after. You approve it in one click, in Baker or in Slack.
When you publish, the changes apply to your real ChatGPT Ads account. If you discard the work, nothing changes. Ads still go through OpenAI’s own review after you publish, and Baker checks afterwards that each change landed and shows you what is still in review.
Measuring leads from ChatGPT
A click from ChatGPT only counts if you can see what happened next. Baker sets up the measurement with you: it defines the conversions that matter, such as a new lead, and attaches them to your campaigns.
Baker adds the ChatGPT Ads pixel to the pages it builds and sends a lead to ChatGPT Ads each time someone submits one of your Forms. It then checks that the event really arrives, so a conversion campaign learns from real leads rather than from an empty column. For the basics of the channel, from who sees the ads to what they cost, read our guide to ChatGPT Ads in Spain.
Ads and landing pages for each conversation
Someone who asks ChatGPT about a problem expects an answer, not a homepage. Baker builds landing pages and forms for your ChatGPT campaigns, in your brand, so the person lands on a page about exactly what they asked. It can run an A/B test on the page and tell you which version brings more leads.
Because the same agent writes the hints, the ad and the page, the three say the same thing.
For agencies running many clients
An agency can run every client’s ChatGPT Ads from one place. Each client has its own account, brand and Baker, and each person on your team sees only the clients you give them. You can ask which client’s ChatGPT campaigns cost the most per lead this month without opening account after account. See Baker for agencies.
ChatGPT Ads by hand and with Baker
| By hand in Ads Manager | With Baker | |
|---|---|---|
| Who does the work | Your team, when it has time | Baker, and you approve it |
| Context hints | Written once, rarely revisited | Written in your buyers’ words and language, updated with results |
| Ads | A few cards, rewritten now and then | Several short cards, rewritten when results drop |
| Measurement | Pixel and conversions set up separately | Pixel on Baker’s pages, leads sent from your Forms and checked |
| Why ads stop showing | Found by clicking through each level | Checked from the account down, with the cause named |
| Changes to your account | Made directly in Ads Manager | Nothing applies until you publish |
Other channels Baker runs
ChatGPT Ads is new, so it usually runs next to channels you already trust. Baker runs Google Ads, Meta Ads, LinkedIn Ads and X Ads from the same place, and moves budget between channels when one sells better. For the bigger picture, read how AI agents are changing performance marketing.
See what Baker would do in your account
Book a demo and we will show you what Baker would do first in your ChatGPT Ads account, or see the plans on pricing.
Your Monday report is ready.