Every account, checked every day.

A junk-intent list for every new campaign

Searches that never buy (how to, free, jobs, DIY) in one shared list, attached to every new campaign from day one.

Competitor names blocked in generic campaigns

A root list of competitor brands kept out of the generic campaigns, so they only run where they are meant to.

Generic search budget nearly tripled in one market

The generic search campaign in one country got almost three times its daily budget.

Brand campaign set to win the top spot

Brand searches bid for the absolute top of the page 95% of the time, with a cost-per-click cap so it never overpays.

Competitor campaigns in three countries

Search campaigns for people comparing alternatives, in the US, the UK and Ireland, with an ad group per competitor and its own ads.

Ads only for people who are really there

Location targeting switched to presence, so the ads stop showing to people who only search about the area.

Nearby towns excluded

Nearby towns excluded from a local campaign, to keep it on the area it serves.

Performance Max search themes in three languages

Search themes for every product line in Spanish, French and German, so each country's campaign finds the right shoppers.

One conversion as the goal

The lead form set as the primary conversion, and calls and old website goals moved to secondary, so bidding chases leads.

CRM stages imported as conversions

Booked appointments and sales from the CRM imported into Google Ads, so campaigns learn from what sells.

A customer list of past buyers

About a thousand past customers uploaded as an audience, so Google can find more people like them.

Seasonal campaigns paused after the offer

Black Friday search campaigns paused once the offer was over.

An ad set per city, with a lookalike of buyers

A 5% lookalike of past customers within 25 km of each city the business serves, each with its own budget.

A local campaign's budget more than doubled

One location's lead campaign went from 7 to 17 a day.

Retargeting from the landing pages and Instagram

Visitors of the campaign's landing pages and people who engaged on Instagram, for the last 180 days, as warm audiences.

A creative test with four versions

A Meta A/B test of four ads over five days, with budget guaranteed to each, to pick the pitch that brings better leads.

Every CRM stage as a Meta conversion

First contact, interview and enrolment from HubSpot sent to Meta as custom conversions, so the ads optimize for students, not forms.

Reels updated with new hooks

Reels replaced in place by new versions with a different opening, keeping their ad sets and history.

A control group nobody targets

A small list of contacts excluded from every campaign, to measure what the ads really add.

Account-based campaigns from the CRM

Company lists built from open deals and from enterprise accounts in the CRM, each with its own ad set and message.

Agencies, competitors and customers kept out

One company list excluded from every campaign, so budget only reaches companies that can still buy.

Manual bid lowered

A pipeline ad set's manual cost per click came down.

Qualified leads from Salesforce counted

Every ad set counts qualified leads from Salesforce as conversions, not only form fills.

UTM parameters on every ad set

Tracking parameters set on the account and on each ad set, so every visit from LinkedIn is attributed to its campaign.

A first campaign optimized for purchases

A campaign in Spain that optimizes for the purchase on the store's thank-you page, with a separate ad group for each product line.

Ad groups built on what people ask ChatGPT

Each ad group carries the questions it should appear next to, such as how to automate customer support for an online store, or a cheaper alternative to a helpdesk.

Questions rewritten after the first weeks

Context hints reworded to match how people really ask, such as the best training and diet app in Spanish, or a meal plan for two.

Every conversion that matters, counted

Form leads, booked demos, web orders and customers won in HubSpot, each set up as its own conversion in ChatGPT Ads.

Lists of premium buyers

Thousands of past premium customers uploaded as protected emails, one list per product line.

A tracking template on every campaign

Each visit carries the campaign, the ad and ChatGPT's click id, so it is attributed to the ad that brought it.

A campaign for a new market

A campaign for Brazil with one ad group for marketplace sellers and one for online stores, and ads written in Portuguese.

Ads rewritten with the price up front

An ad's title and text rewritten to lead with the yearly price and what the plan includes.