Press & Brand | Baker

Press & Brand

Brand and press resources.

For press, partners, and anyone telling our story. Grab our facts, logos, colors, and guidelines below.

Brand and press resources.

About

Baker is the AI performance marketing agency. Run by engineers and autonomous agents.

Baker takes paid marketing off your plate. From strategy to execution, we run your ad channels with our own technology and an engineering team that is accountable for results. We built the first marketing agency operated entirely by engineers and long-running AI agents, pairing the speed of automation with the judgment of senior operators.

Key facts

Founded
2026
Headquarters
Barcelona and Valencia, Spain
Industry
AI Performance Marketing

Brand assets

Logos and marks

Download our logos in the format and color that fits your background. Please do not alter or recreate them.

Imagotipo

Primary logo with the Baker wordmark. Use this in most cases.

Imagotipo Black

Black

Imagotipo White

White

Isotipo

The standalone symbol. Use where the full logo will not fit.

Isotipo Black

Black

Isotipo White

White

Favicon

Compact mark for app icons, favicons, and avatars. Use this in really small places.

Favicon Black

Black

Favicon White

White

Palette

Brand colors

Our core palette. Use these values when referencing Baker.

Ink

Primary text

Warm Gray

Secondary text

Sand

Raised surface

Paper

Background

White

Surface

Usage guidelines

Using our brand

Do

  • Keep clear space around the logo so it stays legible.
  • Use the black logo on light backgrounds and the white logo on dark ones.
  • Use the approved colorways exactly as provided.
  • Scale the logo proportionally.

Don't

  • Recolor, restyle, or recreate the logo.
  • Stretch, distort, or rotate the marks.
  • Add shadows, gradients, or other effects.
  • Place the logo on busy or low-contrast backgrounds.

Press contact

Press inquiries

For interviews, assets, or anything else, reach out and we will get back to you quickly.

jacinto.fleta@withbaker.com