Meta Ads
How to Audit a Meta Ads Account: The Complete Agency Checklist (2026)
Baker's 8-Layer Meta Ads Audit Framework: pixel health, campaign architecture, creative scoring, frequency, audience overlap, funnel, and growth tiers.
Blog
Meta Ads
Meta Ads CLI and MCP Explained: How It Changes Your Campaign Strategy in 2026
Meta launched its Ads CLI on April 29, 2026. Baker's framework for using it with Claude, ChatGPT and MCP to run Meta campaigns from the terminal.
Meta Ads
Meta Conversions API (CAPI) for Lead Gen: Complete Setup and First-Click Attribution Guide
Meta CAPI fixes 56% wrong pixel data. Baker's First-Click CAPI Blueprint covers edge tagging, custom events, and the beauty case: ENCAC $26 to $6.73.
Meta Ads
Meta Ads Andromeda Algorithm Explained: How It Changes Your Campaign Strategy in 2026
Meta's Andromeda processes 10,000x more signals per ad. Baker's Andromeda Adaptation Framework covers GEM, Lattice, creative diversity, and targeting.
Meta Ads
Meta Ads Campaign Structure: The Right Setup for Every Budget ($1K to $100K/mo)
Baker's 3-Phase Campaign Architecture maps budget tiers to optimal Meta Ads structure. CBO vs ABO, consolidation signals, and scaling rules.
Meta Ads
How to Improve Meta Ads Lead Quality: From Junk Leads to Closed Deals
Meta Ads lead quality improves 80% with Baker's 5-Layer Lead Quality Stack. OTP, purchase optimization, CAPI imports, and ENCAC tracking.
LinkedIn Ads
LinkedIn Ad Engagement as Intent Data: Replace $50K Tools
Your LinkedIn ads already generate intent data. Baker's 5-Step Workflow routes engagement signals to sales, replacing $50K/year third-party intent tools.
LinkedIn Ads
LinkedIn Conversation Ads: The 30-70% Open Rate Playbook for B2B SaaS
LinkedIn Conversation Ads average 30-40% open rates, reaching 70% with strong subject lines. Baker's 3-Button Cascade Framework increases conversion odds.
LinkedIn Ads
LinkedIn Ads Attribution: The 4-Source Framework for B2B SaaS
Only 0.04% of LinkedIn users click ads. Baker's 4-Source Attribution Framework combines native tracking, CRM data, cross-correlation, and self-reported fields.
LinkedIn Ads
LinkedIn Ads Targeting: The 20K-50K Audience Rule for B2B SaaS
Multi-expert consensus says 20K-50K is the LinkedIn audience sweet spot. Three settings to disable, manual bidding arbitrage, and Baker's exclusion framework.
LinkedIn Ads
LinkedIn Ads Funnel: Cold to Close in 192 Days
B2B buyers take 192 days and 62+ touchpoints. Baker's 3-Layer LinkedIn Architecture with the Sushi Conveyor Belt retargeting framework.
LinkedIn Ads
Thought Leader Ads on LinkedIn: The 13x CTR Playbook for B2B SaaS
Regular LinkedIn image ads get ~1% CTR. Thought Leader Ads hit 13%+. Learn Baker's TLA Validation-to-Scale Framework for B2B SaaS.
LinkedIn Ads
LinkedIn Ads Budget: How Much Should B2B SaaS Actually Spend?
North America CPCs run $10–$16. You need $5,000/mo minimum for full-funnel results. Baker's Budget Efficiency Framework with formulas and ROI data.
AI Agents
How AI Agents Are Transforming Performance Marketing in 2026
AI agents now manage paid channels end-to-end. Learn how they optimize bids, creatives, and budgets faster than any human team.