The AI Paid Media Platform for Agencies With Many Clients: What to Look For

We built Baker, and agencies running many clients are one of the teams we build it for, so this is the checklist we design against. We compare Baker against the tools agencies most often shortlist, using each vendor’s own website, and we point out where another tool is the better choice.

What an agency actually needs from an AI platform

Separate client workspaces

Each client has its own brand, offers, accounts, tracking and history. An AI that mixes them up writes a client’s ad in another client’s tone, or reads the wrong conversion. You want one workspace per client, with its own ad accounts and its own knowledge of the business, and a single place to move between them.

Client access, per person

Your media buyer needs every client. A freelance designer needs one. The client’s marketing lead needs to see their own account and nobody else’s. Look for access you can grant to the whole agency or to a single client, with roles that separate who can do the work from who can only read.

Reporting per client

Clients judge an agency by what they see. Reports should be built per client, update on their own, and open for the client without another login to remember. White label matters to some agencies and not at all to others: decide which one you are.

Approval before anything goes live

When you manage a client’s money, an AI that changes budgets on its own is a liability, not a feature. The agency should approve the work, and get the credit for it. Check what each tool does without asking.

Pricing that scales per client

Agencies grow by adding clients, so the price model matters as much as the price. Tools price by total ad spend across accounts, by a flat fee, or per client. Work out what each one costs at 5, 15 and 30 clients before you choose.

How the main platforms compare for agencies

Tool	Client workspaces	Access per person and client	Per-client reporting	Approval before live	How price scales with clients
Baker	One company per client, with its own accounts and Knowledge	Whole organization or one company, with a role	Reports per company, shared by read-only link	Always: nothing goes live until someone approves	$100 a month per extra company, on a $500 to $3,000 credit plan
Optmyzr	Multi-account dashboards	Not detailed on pricing page	White-labelled reports and dashboards	“No changes without your approval”	By total ad spend; Enterprise unlimited accounts
Madgicx	Switch between client accounts in one dashboard	Not detailed	One-Click Reports by public link or PDF	Recommendations you apply	By ad spend, price shown in the app
Ryze AI (Agency)	Unlimited client workspaces	Not detailed	AI client reports sent automatically	Approval controls on every change	Flat $279 a month
Opteo	Any mix of MCCs and accounts	Not detailed	Reports on every plan	You push each suggested improvement	By account count and spend cap
Bïrch	Workspaces	Not detailed	Reports	Rules run on their own	By total spend across connected accounts
AgencyAnalytics	One per client	Client portal, unlimited client users, custom permissions	Its core product, white label	Not applicable: reporting only	$20 per client a month, billed yearly

Checked on each vendor’s site on October 26, 2026. “Not detailed” means the vendor’s public pages we read do not describe it, not that the feature is missing.

The platforms, from an agency’s point of view

Baker

Baker treats each client as a company: a brand with its own website, ad accounts and Knowledge, the business context Baker learns from. The agency connects each client’s ad accounts, tracking and CRM, and then works with Baker in plain language. Baker runs the campaigns, makes the ads and builds the landing pages for each client on Meta, Google, LinkedIn, YouTube, X and ChatGPT Ads, watches every account around the clock, and nothing goes live until someone on your team approves it [1][2].

People get access to the whole organization or to one company, with a role, so a freelancer or a client’s own marketer only sees what they should, and a viewer can read without starting work. Reports are built per company, refresh on their own schedule, and can be shared through a read-only link that needs no Baker account, with an optional password and an expiry date; you can see how often each link was opened. Your team can also work with Baker from Slack, where every message acts as the person who wrote it, with their role in that company [3].

Pricing: one credit plan from $500 to $3,000 a month with every feature; all your companies share the plan’s credits and each one after the first adds $100 a month. Ad budgets stay in each client’s own ad accounts [1].

Not the right pick if: you want to sign up alone today (every agency starts with a call), you need SEO or organic social for clients, or a white-labelled client portal is a hard requirement.

Optmyzr

Optmyzr is the long-standing choice for PPC agencies. It covers Google, Microsoft, Amazon, Meta, LinkedIn and TikTok Ads, with rules, guardrails, alerts and AI Sidekick, and says it makes no changes without your approval [4]. Its pricing page lists multi-account dashboards and white-labelled reports, with automated report delivery from weekly to daily depending on plan [5]. It prices by total ad spend: Essentials up to $150K a month, Premium up to $500K, Enterprise above that with unlimited accounts under fair use [5][6]. The page headline starts at $208 a month [5].

Better pick than Baker when: your agency is search-first, your specialists want granular control of many Google and Microsoft accounts, and you do not need creatives or landing pages from the same tool.

Madgicx

Madgicx is built around Meta ads, with AI ad generation and One-Click Reports that combine Meta, Google Ads, GA4, Shopify, Klaviyo and TikTok, shareable by public link or PDF [7]. Its own blog describes switching between client accounts from one dashboard, and notes it is less suited to lead generation or B2B agencies [8]. Pricing is set by ad spend and shown inside the app, with a 7-day trial [7].

Better pick than Baker when: your clients are ecommerce brands spending mostly on Meta and you want a self-serve tool your buyers drive themselves.

Ryze AI

Ryze AI’s Agency plan is $279 a month for “agencies running many client accounts from one organization”: unlimited client workspaces, white label (your logo, colours, domain and email sender) and 3,000 credits a month, with a 7-day trial and no contract [9]. It covers Google, Meta, TikTok and LinkedIn with approval controls on every change, and its homepage lists bulk audits across client accounts and AI client reports [9][10].

Better pick than Baker when: you are a small agency that wants to start tonight, white label matters, and the budget is tight.

Opteo

Opteo is Google Ads only, priced by accounts and spend: Agency is $499 a month for 75 accounts and $250K of monthly spend, Professional $249 for 25 accounts, Basic $129 for 10 [11]. It connects any mix of MCCs and accounts, and clients are not notified: changes appear in their Google Ads history under your MCC email [11]. Suggested improvements are pushed live by you [12].

Better pick than Baker when: your agency only runs Google Ads and wants a simple, fixed price per bracket of accounts.

Bïrch (formerly Revealbot)

Bïrch, Revealbot’s new name since October 2024 [13], prices by monthly ad spend across all connected accounts, with Pro at $99 a month up to $10K, on Meta, Google, Snapchat and TikTok [14]. Its pricing page does not list agency-specific features.

Better pick than Baker when: your buyers want reliable automated rules across many social accounts.

AgencyAnalytics

AgencyAnalytics does not manage campaigns: it is reporting. It costs $20 per client a month billed yearly, with unlimited client users, a client portal, custom permissions and white label, pulling from more than 85 marketing platforms [15].

Better pick than Baker when: the gap is client reporting, not the work. Many agencies pair it with whichever tool runs the accounts.

A quick way to decide

1. List what you sell. Search only, Meta ecommerce, or full paid media with creatives and landing pages.
2. Price it at your client count. Run each model at 5, 15 and 30 clients, at your real spend.
3. Ask who approves. Agree with your clients what can change without a human, and pick a tool that matches.
4. Check client access. Invite a test client user and see exactly what they can and cannot see.

The right platform is the one that lets your team do more for every client without losing control of any of them.

Sources

1. Baker: Pricing
2. Baker: For agencies
3. Baker: Baker for AI agents and developers
4. Optmyzr: Homepage
5. Optmyzr: Pricing
6. Optmyzr Help: Subscription overages and billing FAQs
7. Madgicx: Pricing
8. Madgicx blog: AI ad tools for multi-client management
9. Ryze AI: Pricing
10. Ryze AI: Homepage
11. Opteo: Pricing
12. Opteo: Homepage
13. Bïrch Help: What you should know about Revealbot changing to Bïrch
14. Bïrch: Pricing
15. AgencyAnalytics: Pricing