# Baker

> Baker is an AI performance marketing agency built on its own agentic platform. Autonomous, long-running AI agents run the paid advertising channels of lead-based businesses, supervised by engineers who are accountable for the results.

Baker does the marketing work end to end: research, strategy, landing pages, lead forms, ad creatives, campaign management and reporting. The channels it runs are Meta Ads, Google Ads, LinkedIn Ads and YouTube Ads. It serves lead-based businesses such as education, B2B SaaS and services companies, and does not work with ecommerce.

There are two ways to work with Baker, both on the same platform. Done for you: Baker runs the entire paid channel as the client's agency and owns the results. Platform: Baker installs the platform in the client's company, trains their team and hands over the controls.

Company facts: Baker is the brand of KODA SOFTWARE SL, founded in 2026, headquartered in Barcelona and Valencia, Spain. Contact: jacinto.fleta@withbaker.com. The site is published in English at withbaker.com and in Spanish under /es. Every page is server-rendered, so the full text is available without JavaScript. Baker does not publish a public API, webhooks or an MCP server.

## Machine-readable resources

- [llms.txt](https://withbaker.com/llms.txt): This file: the index of everything an agent should read.
- [Baker for AI agents and developers](https://withbaker.com/developers): What Baker is, company facts, crawling rules and how to reach the team.
- [Sitemap index](https://withbaker.com/sitemap-index.xml): Every indexable URL on withbaker.com, in English and Spanish.
- [robots.txt](https://withbaker.com/robots.txt): Crawl permissions and content signals.

## Core pages

- [Baker](https://withbaker.com/): What Baker does, how the agents work, pricing and contact.
- [Blog](https://withbaker.com/blog): Articles on AI performance marketing.
- [Careers](https://withbaker.com/careers): Open roles and how the team works.
- [Press](https://withbaker.com/press): Brand assets, logos and company facts.

## Blog posts

- [How to Audit a Meta Ads Account: The Complete Agency Checklist (2026)](https://withbaker.com/blog/meta-ads-audit-checklist-2026): Baker's 8-Layer Meta Ads Audit Framework: pixel health, campaign architecture, creative scoring, frequency, audience overlap, funnel, and growth tiers.
- [Meta Ads CLI and MCP Explained: How It Changes Your Campaign Strategy in 2026](https://withbaker.com/blog/meta-ads-cli-mcp-2026): Meta launched its Ads CLI on April 29, 2026. Baker's framework for using it with Claude, ChatGPT and MCP to run Meta campaigns from the terminal.
- [Meta Conversions API (CAPI) for Lead Gen: Complete Setup and First-Click Attribution Guide](https://withbaker.com/blog/meta-conversions-api-capi-lead-gen-setup): Meta CAPI fixes 56% wrong pixel data. Baker's First-Click CAPI Blueprint covers edge tagging, custom events, and the beauty case: ENCAC $26 to $6.73.
- [Meta Ads Andromeda Algorithm Explained: How It Changes Your Campaign Strategy in 2026](https://withbaker.com/blog/meta-ads-andromeda-algorithm-2026): Meta's Andromeda processes 10,000x more signals per ad. Baker's Andromeda Adaptation Framework covers GEM, Lattice, creative diversity, and targeting.
- [Meta Ads Campaign Structure: The Right Setup for Every Budget ($1K to $100K/mo)](https://withbaker.com/blog/meta-ads-campaign-structure-budget-setup): Baker's 3-Phase Campaign Architecture maps budget tiers to optimal Meta Ads structure. CBO vs ABO, consolidation signals, and scaling rules.
- [How to Improve Meta Ads Lead Quality: From Junk Leads to Closed Deals](https://withbaker.com/blog/meta-ads-lead-quality-junk-leads-to-closed-deals): Meta Ads lead quality improves 80% with Baker's 5-Layer Lead Quality Stack. OTP, purchase optimization, CAPI imports, and ENCAC tracking.
- [LinkedIn Ad Engagement as Intent Data: Replace $50K Tools](https://withbaker.com/blog/linkedin-ad-engagement-intent-data): Your LinkedIn ads already generate intent data. Baker's 5-Step Workflow routes engagement signals to sales, replacing $50K/year third-party intent tools.
- [LinkedIn Conversation Ads: The 30-70% Open Rate Playbook for B2B SaaS](https://withbaker.com/blog/linkedin-conversation-ads-b2b-playbook): LinkedIn Conversation Ads average 30-40% open rates, reaching 70% with strong subject lines. Baker's 3-Button Cascade Framework increases conversion odds.
- [LinkedIn Ads Attribution: The 4-Source Framework for B2B SaaS](https://withbaker.com/blog/linkedin-ads-attribution-4-source-framework): Only 0.04% of LinkedIn users click ads. Baker's 4-Source Attribution Framework combines native tracking, CRM data, cross-correlation, and self-reported fields.
- [LinkedIn Ads Targeting: The 20K-50K Audience Rule for B2B SaaS](https://withbaker.com/blog/linkedin-ads-targeting-audience-rule): Multi-expert consensus says 20K-50K is the LinkedIn audience sweet spot. Three settings to disable, manual bidding arbitrage, and Baker's exclusion framework.
- [LinkedIn Ads Funnel: Cold to Close in 192 Days](https://withbaker.com/blog/linkedin-ads-funnel-cold-to-close): B2B buyers take 192 days and 62+ touchpoints. Baker's 3-Layer LinkedIn Architecture with the Sushi Conveyor Belt retargeting framework.
- [Thought Leader Ads on LinkedIn: The 13x CTR Playbook for B2B SaaS](https://withbaker.com/blog/linkedin-thought-leader-ads-b2b-playbook): Regular LinkedIn image ads get ~1% CTR. Thought Leader Ads hit 13%+. Learn Baker's TLA Validation-to-Scale Framework for B2B SaaS.
- [LinkedIn Ads Budget: How Much Should B2B SaaS Actually Spend?](https://withbaker.com/blog/linkedin-ads-budget-b2b-saas): North America CPCs run $10–$16. You need $5,000/mo minimum for full-funnel results. Baker's Budget Efficiency Framework with formulas and ROI data.
- [How AI Agents Are Transforming Performance Marketing in 2026](https://withbaker.com/blog/ai-agents-performance-marketing): AI agents now manage paid channels end-to-end. Learn how they optimize bids, creatives, and budgets faster than any human team.

## Optional

- [Baker (Spanish)](https://withbaker.com/es): Spanish edition of the site, mirrored at /es/*.
- [Terms of Service](https://withbaker.com/terms): Terms governing use of Baker services.
- [Privacy Policy](https://withbaker.com/privacy): How Baker collects and processes data.
- [Data deletion](https://withbaker.com/delete-data): How to request deletion of your data.
- [Legal notice](https://withbaker.com/legal-notice): Company identification details.