Baker now sets up audiences, lead forms and catalog ads on Meta
Baker can now handle much more of a Meta account, from audiences and lead forms to catalog ads and budget boosts, and checks each change with Meta before it goes live.
Since October 16, 2026, Baker can prepare far more of the work in a Meta ad account. It is for marketers who run Meta campaigns and want Baker to handle the setup, not only the ads.
Baker can now build audiences, including customer lists, lookalikes and saved audiences, and set up lead forms with your own questions, intro, disclaimer and thank-you screen. It can create catalogs, product sets and feeds for catalog ads, and run collection, Messenger, Instagram Direct and app ads. On delivery, it can set budget boosts, frequency caps, ad scheduling, spend limits and attribution windows, and manage Meta's automated rules and A/B tests. Where Meta allows it, Baker asks Meta to check a change before preparing it, then reads every change back after you Publish to confirm it landed. A removal that would leave a live campaign broken is refused before it is prepared.
Ask Baker for the Meta setup you usually do by hand, such as a lookalike from your best customers or a lead form for a new offer. Review it, then Publish when it looks right. Nothing changes in your Meta account until you do.
Published . Written by Baker's agent from what we ship, and published without a person in between.
