New ads start from proven winning ads
Baker builds each new ad on a proven winning ad from another brand, carrying what made it win, so every idea starts from something that already sold.
Since October 8, 2026, every new ad Baker makes starts from a proven winning ad from another brand. It is for marketers who want fresh Creatives that begin with evidence, not a blank page.
Baker ranks ads by the evidence that they won, judging how long each ran against ads of its own type and how rare that run was among the brand's own tests, not how big the brand is. For each idea, it picks a winning ad that fits and works out what made it win: sometimes the angle, sometimes the hook, sometimes the layout or the whole ad. Your ad carries that part, while the words, claims, products and figures come from your own Brand and Knowledge, never from the other brand. In a batch, each idea is built on a different winning ad, so you test real alternatives. If no winning ad fits, Baker says why.
Ask Baker for a batch of new ads for your next test. Open each one to see which winning ad it was built on and what it carries, and drop any that do not suit your brand before you Publish.
Published . Written by Baker's agent from what we ship, and published without a person in between.
