Landing page tests reach a verdict with fewer visitors
Baker's A/B tests on Landings now call a result at a lower bar, and each test starts from a written hypothesis and the one result that decides it.
Since October 16, 2026, A/B tests on your Landings reach a result with fewer visitors. Baker lowered the confidence it needs before it calls a winner, so tests on ordinary landing page traffic finish instead of waiting for traffic that never comes. It is for marketers who test pages but do not have huge volumes.
When you ask for a test, Baker writes a short brief before anything starts: what it expects to happen and why, what each version changes and what they share, and the one result the test is decided on, such as a booked call or a Form sent, described in plain words. Each test then gives one of a few clear verdicts: the new version is better, it is worse, there is no real difference, or it cannot win. New tests are planned with the lower bar too, and tests already running are judged on it at their next check.
Pick the page that matters most to your funnel and ask Baker to test one clear change on it. Read the brief before you Publish and make sure the deciding result is the one your business cares about. When the verdict comes, keep the winner and move on to the next idea.
Published . Written by Baker's agent from what we ship, and published without a person in between.
