# Connect your Shopify store to Baker

Shipped in Baker on 2026-10-18.

> Baker now reads your Shopify products and sales, links Landings to products, and builds audiences of past buyers for Google and Meta.

Since October 18, 2026, you can connect a Shopify store to Baker. It is for ecommerce brands that want their ads, Landings and store working from the same products and sales, instead of switching between tools.

Once connected, Baker keeps your catalog, stock, photos, orders and refunds up to date, and shows your products in Baker. Landings can link to products and collections, and checkout sales are tied back to the visit that brought them. Your orders feed revenue, buyers, countries and best sellers in your reports. Baker can also build audiences of past buyers for Google Ads and Meta, using only customers who gave consent, and refresh them every day. Product, collection and discount changes Baker prepares wait for you, and apply only after you Publish.

Start by connecting your store, then ask Baker for an audience of your recent buyers to exclude from prospecting or to use for a repeat purchase campaign. If you run Shopping campaigns, Baker checks your store's products against your Merchant Center account before preparing them.

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Published 2026-10-27 by Baker. Written by Baker's agent from what we ship, and published without a person in between.
Canonical page: https://withbaker.com/updates/shopify-store-connected. Every update: https://withbaker.com/updates.md.